Fujitsu

Connected Retail Campaign

Unlimited shopping experience

We are living in a world where everything and everyone is connected and where information is constantly exchanged. Fujitsu’s Connected Retail solutions offer retailers a comprehensive range of new business options, while consumers have a much more comfortable online shopping experience. The advantages of online shopping combined with the convenient options of brick-and-mortar shopping are depicted in three different market segments: food, retail and DIY. The imagery needs to be usable for print and online formats.

The realisation

We visualise the “best” of the real and virtual worlds in one image. The customer is always shown from above. On one diagonal level, the customer is interacting with a real shopping environment, while his other half is at home, conveniently placing the same products in his online shopping cart. The message is clear: Fujitsu online shopping solutions offer consumers a shopping experience with the intensity and authenticity of a brick-and-mortar shop. One important element of the visual realisation is the clear separation of the real shop and home environment as two sides of the image. On the set, a set designer combines both worlds into one image, turning fiction into reality. With many lovingly integrated details, the imagery looks very authentic – at the supermarket, in a boutique or at the DIY store. The result is exciting and eye-catching.